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Over its 20-year history, the company has gone from having a single product offering as the Official Great North Run (World’s biggest half marathon) accommodation partner, to a strategic partner of some of the world’s biggest sporting events and their athletes.


Our Affiliates


Since 2005, we have been proud to be the Official Travel Partner to the European IRONMAN Tour.

Whoever finishes first, We'll call him the IRONMAN. During an awards banquet for the Waikiki Swim Club, John Collins, a Naval Officer stationed in Hawai`i, and his wife Judy, began playing with the idea of combining the three toughest endurance races on the island into one race. They decided to issue a challenge to see who the toughest athletes were: swimmers, bikers, or runners. On February 18, 1978, 15 competitors, including Collins, came to the shores of Waikiki to take on the first-ever IRONMAN challenge. 

British Triathlon Federation

Since 2002, we have been proud to be the Official British Triathlon Federation Age-Group Team Travel Supplier.

British Triathlon is now a Federation, whose members are the Home Nation's Associations of Triathlon England, triathlonscotland and Welsh Triathlon. British Triathlon is responsible for matters such as the Great Britain Elite, Paratriathlon and Age-Group Teams, British and International events, Anti-Doping and International Representation.

British Triathlon also manages a number of services that are shared with the three Home Nations.

World Triathlon

World Triathlon is the international governing body for the multi-sport disciplines of triathlon, duathlon, aquathlon and other nonstandard variations. The World Triathlon host the top level international race series the World Triathlon Series and the World Triathlon World Cup.

European Triathlon Union

Since 2012, we have been proud to be the Official European Triathlon Travel Partner.

The European Triathlon Union (ETU) was established in 1984 to develop the future of triathlon across Europe.  There are currently forty two national federations affiliated to the ETU and that number is steadily increasing as we work hard to continue to develop and support emerging national federations.

The ETU is the European governing body for the Olympic sport of Triathlon and for all related multisport such as Paratriathlon, Aquathlon, Duathlon, Long Distance Triathlon, Long Distance Duathlon, Cross Triathlon and Winter Triathlon. The ETU is recognised by the International Triathlon Union (ITU) as the Continental Confederation in Europe.



Nirvana is delighted to join forces with Spartan as Official Travel Partner for Western Europe. An exciting experiential sport in obstacle racing, Spartans from all over the world can now enjoy stress-free travel, whilst exploring some of the worlds most breathtaking event destinations.

Triathlon Australia

Triathlon Australia is the governing body responsible for the management of sports such as duathlon, aquathlon and triathlon within Australia. Triathlon came to Australia in the early 1980s but the first state Associations arrived 4 year later. In 1986, the Triathlon Federation of Australia (what is now known as Triathlon Australia) was founded with the support of Dr. Jim Hazel from Sydney and Geoff Frost from Melbourne. In 1991, the name was changed to what is now known as Triathlon Australia. In 1989, the first International Triathlon Union's Triathlon World Championships was (or ITU for short) held there in Australia. The distances for the short course triathlon was also selected that year. The distances for the short distance are (1.5 km swim 40 km cycle and 10 km run.)

Norges Triatlonforbund

Norges Triathlonforbun promote triathlon, aquatlon, duatlon, terrain triathlon and winter triathlon in Norway, and represent the sport internationally through the European Union (ETU) and the International Union (ITU). The Triathlon Federation works to ensure that all people are given the opportunity to practice triathlon on their own terms. Their vision is that triathlon should be a popular sport that is attractive to all children, young people and adults.

Super League Triathlon

Super League Triathlon is the game-changer.  This is not traditional swim, bike & run. 
Triathlon’s unique mass participation base has driven much of its growth across the globe, and Super League Triathlon Age Group stays true to the sport’s roots while giving it a shot in the arm. Co-founded by two-time Ironman world champion Chris McCormack, the series sees the traditional swim, bike and run triathlon turned on its head. In total, there will be five unique race formats, each comprising a 300m swim, 6km bike and 2km run (see table below for each format). In each event, athletes will compete for prize money, championship series points and the prestigious 'series leader' jersey and the individual 'swim, bike and run leader' jerseys.

West Ham Utd

West Ham United Football Club is an English professional football club based in Stratford, East London. They compete in the Premier League, the top tier of English football. The club play at the London Stadium, having moved from their former home the Boleyn Ground in 2016.


The 2020 Summer Paralympics are an upcoming major international multi-sport event for athletes with disabilities governed by the International Paralympic Committee. Scheduled as the 16th Summer Paralympic Games, it is planned to be held in Tokyo, Japan from 25 August to 6 September 2020. Nirvana is proud to have been appointed Authorised Travel and Ticketing Supplier for ParalympicsGB and the UK public, for Tokyo 2020. The team at Nirvana has provided travel and accommodation packages to some of the world’s biggest sporting events and supported some of the greatest athletes. This experience gives us an unrivalled knowledge to deliver the accommodation and travel services at Tokyo 2020, to ensure you make the most of every sporting moment.

Celtic FC

From 2017 Nirvana Europe will be working Celtic FC Travel offering an official fan charter for Season Ticket holders looking to back the Bhoys in their 2017/18 UEFA Champions League / Europa League campaigns. 

The collaboration will offer supporters the following benefits: 

- A seat on the official charter departing from either Glasgow or Prestwick Airport;
- Overseas transfers, airport to stadium;
- Club stewards and escorts throughout;
- All taxes, charges and ATOL bonding;
- Matchday tickets.

Great Run Series

Since 1999, we have been proud to be the Official Travel Supplier to the Great Run Event Series (which includes the World's Greatest Half Marathon...The Great North Run).

The Great Run Company specialise in the development, design, organisation and rights management of mass participation and televised sporting events.  The journey began with Brendan Foster (Chairman) being inspired to take up running after watching a barefoot Abebe Bikila win the 1960 Olympic Marathon in Rome.  During his time as an athlete he ran in the Round the Bays event in New Zealand, and decided to bring the concept back to his native North East.

From its flagship Great North Run event, the company has grown to consist of a portfolio of events that now extend over multiple days and include not just mass participation events but family activity, with elite competition on the Great CityGames track and associated Great Swim and Great Cycle events.

Professional Triathletes Organisation

The PTO Tour is a global series of events bringing together the world’s greatest professional triathletes to race for million dollar prize purses, alongside age group races at each PTO Tour event.

Bowling Abroad

Since 2013, we have been providing Bowling Abroad guests the security and peace of mind ATOL protection provides when booking flights.

Bowling Abroad are a company dedicated to organising group bowling holidays, which are designed for bowlers, by bowlers.