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Since NIRVANA was established in 1999, we have been proud to work alongside a number of key organisations both domestically and Worldwide.  Our current affiliates are as follows;


Our Affiliates

XTERRA European Tour

Appointed in March 2017 as the Official XTERRA European Tour Travel Partner, our primary aim is to enhance the experience of all XTERRA competitors and spectators by combining our vast triathlon-related travel knowledge with the personal approach that matters.

XTERRA is the world’s leading off-road multisport event. XTERRA combines swimming, biking and cross-country racing in a stunning extreme sport for enthusiasts as well as for professionals. It is a full-featured version of the traditional triathlon for real survivors.

Typical race distances are 1500 m swimming, 30 km biking and 10 km of cross country running. The race in the top takes about two and a half hours. The race time is divided roughly as follows: 10% for swimming, 65 % mountain biking and 25% for cross country running.

Great Run Series

Since 1999, we have been proud to be the Official Travel Supplier to the Great Run Event Series (which includes the World's Greatest Half Marathon...The Great North Run).

The Great Run Company specialise in the development, design, organisation and rights management of mass participation and televised sporting events.  The journey began with Brendan Foster (Chairman) being inspired to take up running after watching a barefoot Abebe Bikila win the 1960 Olympic Marathon in Rome.  During his time as an athlete he ran in the Round the Bays event in New Zealand, and decided to bring the concept back to his native North East.

From its flagship Great North Run event, the company has grown to consist of a portfolio of events that now extend over multiple days and include not just mass participation events but family activity, with elite competition on the Great CityGames track and associated Great Swim and Great Cycle events.

Great Swim Series

Since 2008, we have been proud to be the Official Travel Supplier to the Great Swim Event Series.

The Great Swim Series is Europe's biggest open water swim series after being enjoyed by over 20,000 swimmers in 2014.

This unique set of events is about taking on the challenge of swimming in the great outdoors, in carefully selected urban and rural locations that are safe.  Without lanes or lengths, swimmers are treated to an adventure and new sense of achievement over a variety of challenging and rewarding distances.  There is often a festival atmosphere at Great Swim events, as thousands gather in their wetsuits at the water's edge, from open water novices to Olympic champions.

Ironman Series

Since 2005, we have been proud to be the Official Travel Partner to the European IRONMAN Tour.

Whoever finishes first, We'll call him the IRONMAN. During an awards banquet for the Waikiki Swim Club, John Collins, a Naval Officer stationed in Hawai`i, and his wife Judy, began playing with the idea of combining the three toughest endurance races on the island into one race. They decided to issue a challenge to see who the toughest athletes were: swimmers, bikers, or runners. On February 18, 1978, 15 competitors, including Collins, came to the shores of Waikiki to take on the first-ever IRONMAN challenge. 

European Triathlon Union

Since 2012, we have been proud to be the Official European Triathlon Travel Partner.

The European Triathlon Union (ETU) was established in 1984 to develop the future of triathlon across Europe.  There are currently forty two national federations affiliated to the ETU and that number is steadily increasing as we work hard to continue to develop and support emerging national federations.

The ETU is the European governing body for the Olympic sport of Triathlon and for all related multisport such as Paratriathlon, Aquathlon, Duathlon, Long Distance Triathlon, Long Distance Duathlon, Cross Triathlon and Winter Triathlon. The ETU is recognised by the International Triathlon Union (ITU) as the Continental Confederation in Europe.


British Triathlon Federation

Since 2002, we have been proud to be the Official British Triathlon Federation Age-Group Team Travel Supplier.

British Triathlon is now a Federation, whose members are the Home Nation's Associations of Triathlon England, triathlonscotland and Welsh Triathlon. British Triathlon is responsible for matters such as the Great Britain Elite, Paratriathlon and Age-Group Teams, British and International events, Anti-Doping and International Representation.

British Triathlon also manages a number of services that are shared with the three Home Nations.

Triathlon Ireland

Since 2011, we have been proud to be the Official Triathlon Ireland Travel Supplier.

Triathlon Ireland (TI) is the national governing body for the sport of Triathlon, Duathlon and Aquathlon in Ireland, affiliated to the International Triathlon Union (ITU) and the European Triathlon Union (ETU).

The primary responsibility is the development, promotion and safeguarding of the sport of triathlon in Ireland. We do this, in collaboration with our network of strong affiliated clubs, through the sanctioning of triathlon related events throughout Ireland; and through developing systems and structures for athletes of all levels from Novice to Elite to participate in the sport.

Bowling Abroad

Since 2013, we have been providing Bowling Abroad guests the security and peace of mind ATOL protection provides when booking flights.

Bowling Abroad are a company dedicated to organising group bowling holidays, which are designed for bowlers, by bowlers.


Tyne & Wear Sport

In 2016, we were proud to be appointed Official AoC Sport National Championships Accommodation Partner.

Tyne & Wear Sport is committed to improving the quality, range and fairness of sporting opportunities. To achieve these objectives they are involved in the planning and delivery of various projects designed to increase participation, coaching and volunteering in sport across the sub region.

Tyne & Wear Sport is a charitable company limited by guarantee, incorporated in March 2010. The company was established under a Memorandum of Association which established the objects and powers of the charitable company and is governed by its articles of association.


AoC Sport

In 2016, we were proud to be appointed Official AoC Sport National Championships Accommodation Partner.

AoC Sport is the lead organisation for college sport and physical activity.  AoC Sport believe that sport and physical activity are essential components of college life, giving students significant advantages in education, employment and health.  The vision is for every college student to participate regularly in sport or physical activity.

AoC Sport formed following the merger of British Colleges Sport, English Colleges FA and the Association of Colleges sport policy team in August 2014, and is an Association of Colleges subsidiary company limited by guarantee.

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