Nirvana Europe logo button


About us

Nirvana started business over 20 years ago delivering the travel and accommodation infrastructure around the Great North Run, the World’s biggest half marathon. Today it is a strategic partner and major supporter of some of the world’s biggest sporting events and their athletes, officials, and dignitaries. However, at its heart it is still a family business passionate about sport and travel. Over the years the company has developed a well-defined process the “Nirvana Way” of providing its customers with a portfolio of services to support their event. This level of service has been acclaimed by sports men and women at all levels from world champions to the charity fun runner.

The team has a range of specialisms across travel planning, contracting, logistics, marketing, communications and IT, all focused on supporting our customers achieve their sporting ambition. This long-term association with major events across the world gives us the ideal skill set and knowledge to deliver the travel and accommodation strategy for large organisations, groups as well as individuals and guests travelling to or taking part in a sporting event or activity.


Nirvana delivers the travel, accommodation & logistic infrastructure behind some of the world’s biggest sporting events, in some of the most iconic locations

Our portfolio of clients is growing rapidly and currently includes Ironman, British Triathlon, Spartan, GB Paralympics, Haute Route, West Ham, Celtic Football Clubs and World Rowing.

We are looking for 2 Project Leads to join our young, dynamic & rapidly expanding Project Management Team.

Key responsibilities will be managing & delivering our bespoke range of Nirvana Services, at your own portfolio of events such as the European IRONMAN & World Triathlon Tours. 

If you are dynamic, passionate, love to travel & enjoy the excitement of sporting events, we want to hear from you!

Full time, based in the North East, a competitive salary & full range of benefits is offered, with an immediate start preferred.

Click HERE to see the Full Job Specification

To apply, please send your CV with a covering letter into:



Making your life easy

Sports Equipment Transportation & Storage

Safe transportation and storage for your equipment removes the stress from your travel experience.

Destination Management Service

We extensively research event locations to obtain local knowledge, expertise and resources in order to provide the best travel services possible.

Event Consultancy Service

However big your event, we provide a comprehensive management service which can be tailored to your requirements.

Day Trips and Excursions

Looking to enhance your event experience and explore your destination? We can provide you with a menu of options.

Athlete-Friendly Meals & Catering

We arrange athlete-friendly catering at event hotels to ensure that your preparations are as precise as possible.

Event, Transport & Logistic Experts

Our experience and knowledge can help make a real difference to your event aspirations.

Airport Meet and Greet with return Airport Transfers

Our airport transfer service is available to event participants & spectators and offers an efficient, comfortable journey.

Nirvana Europe Ground Support

We provide experienced event staff throughout your stay to assist with any questions or queries you may have.

Our History

  1. 1999: Nirvana Europe was Born!

    Originally the company began life solely as the official Great North Run travel & accommodation partner. However, over the subsequent years we have firmly established ourselves in the world of event travel, accommodation and logistics as a niche event travel company. Providing specialist travel and accommodation packages to sporting and leisure events worldwide, the personal approach by a team of sports-minded enthusiasts ensures each and every event package is geared towards the needs of both event participants and spectators. 

  2. 2002: Appointed Official British Triathlon Age-Group Team Travel Supplier

    As part of our ongoing collaboration with British Triathlon, we provide travel solutions which enable athletes and spectators to concentrate on their event preparation. Such services include ATOL-protected flight bookings, airport transfers, accommodation, bike transportation, event transfers and experienced ground support. We very much see ourselves as an extension to the GB teams and thrive on assisting with all facets of event travel.

  3. 2002: Chartered the DFDS MS Queen of Scandinavia as a floating hotel

    To try and combat the rising accommodation rates in the North East during the Great North Run, we chartered the DFDS ferry to act as a floating hotel. Over 1,600 runners and spectators were accommodated over the event weekend, and were given access to Runners World running clinics and motivational talk-ins.

  4. 2005: Appointed Official Travel Partner to the European IRONMAN Tour

    Through our Official IRONMAN status, we provide a range of athlete-friendly travel & accommodation solutions to thousands of participants and spectators from around the world, making those crucial arrangements to take the stress away from their IRONMAN trip. Our aim is, and always has been, to allow complete focus on training in the lead-up to the event and, once they have arrived, full enjoyment of their event experience. 

  5. 2008: Appointed Official Travel Managers for the Great Run/Swim Elite athletes

    Following our extensive involvement with the Great Run mass participants, and the expertise we had gained since 1999; we were proud to be asked to manage the Great Run/Swim Series Elite athletes' travel requirements (including the likes of Mo Farah, Jo Pavey, Kerry-Anne Payne, David Weir and Jessica Ennis-Hill).

  6. 2009: Provided Travel & Accommodation for Usain Bolt

    For the inaugural Great Manchester City Games, we were trusted with the travel & accommodation requirements for Usain Bolt and his management team.

  7. 2011: Provided Ski Packages for Over 150 School Children & Staff

    We embarked on delivering cost-effective ski packages to local school children, which culminated in sending large groups from Whitley Bay High School to Meribel, and Cramlington Learning Village to Tignes. The feedback we received was overwhelming, which was echoed by the teachers (who even had time for some apres ski!).

  8. 2011: Appointed Official Travel, Accommodation & Logistics Partner to the ETU

    Our reputation and competence as a provider of travel and accommodation services was identified by the European Triathlon Union as an important component in providing a permanent and continuing layer of professionalism to the accommodation and travel arrangements for ETU Championship events.

  9. 2013: Appointed Official Supplier of Travel & Accommodation services around the 2013 ITU World Triathlon Series Grand Final – London

    Responsible for the inbound travel and accommodation arrangements for approximately 4,000 athletes and spectators from around the world, our operation covered five airports, three train stations and multiple accommodation sites in and around London.  As well as travel and accommodation services, we also provided conference facilities and logistical services for the organisers of the event on a large scale. 

  10. 2014: Great North Run Millionth Finisher

    As a North East-based company, we were extremely proud to see the millionth finisher cross the Great North Run finish line. As part of the celebrations, we marked the occasion by offering visitors the chance to join in the festivities with a range of exclusive travel packages, which included VIP access to many of the special events that took place over the weekend, as well as a taste of some of the region's best-loved attractions.

  11. 2015: Ship My Tri Bike by Nirvana Europe Launched

    In 2015, the market leaders in European triathlon travel & logistics and the leading specialists in European overland bike transportation came together to provide the very best overland bike transportation service around! Working in collaboration, Ship My Tri Bike by Nirvana Europe transports your bike - fully assembled - from anywhere in the UK and Ireland, removing the stress and hassle of disassembling and reassembling your bike before and after an event.



  12. 2016: Appointed Official AoC Sport National Championships Accommodation Partner

    Tasked with providing a consistent standard of cost-effective travel, accommodation and logistical management services for Colleges around the UK, as well as event organisation staff/members, we were immensely proud to be part of the AoC Sport National Championships in our home city of Newcastle upon Tyne.

  13. 2017: Appointed Official XTERRA European Tour Travel Partner

    Through our Official XTERRA status, our primary aim is to enhance the experience of all XTERRA competitors and spectators by combining our vast triathlon-related travel knowledge with the personal approach that matters.

  14. 2017: Appointed Official Celtic FC Travel Partner

    Responsible for the supply of flights and transfers for supporters travelling to Champions League fixtures abroad, we are proud to be the Official Celtic FC Travel Partner.

  15. 2018: Appointed Celtic FC Official Supplier of Supporter Travel

    After working successfully with Celtic FC during the 2017/18 European campaign, we will be supplying Celtic supporters with Official Travel Packages for the club’s European away matches, in conjunction with Celtic FC Travel.


    2019 sees Nirvana celebrate 20 years in the event travel industry and we are proud to have contributed to our customers event journey's and aspirations over the years. From our humble beginnings of providing Great North Run "park and ride" services back in 1999, to now being world leaders in multi-sport travel, we are as focused as ever to evolve our travel, accommodation and logistical services.  

  17. 2019: Appointed Travel Partner and Authorised Ticket Reseller (ATR) for ParalympicsGB and the UK public, for Tokyo 2020

    For the 2020 Paralympic Games, Nirvana offers a full range of services - from event ticketing across all venues, hotel accommodation, ATOL protected flights from all major UK airports and itinerary planning amongst other logistical support.

  18. 2019: Appointed Official Travel Partner of West Ham United

    The team at Nirvana is extremely proud to have been appointed Official Travel Partner of West Ham Utd. The collaboration will see us manage all aspects of the clubs travel, accommodation & logistical requirements for the first team & academy players, management teams & support staff. As football fans ourselves, we are thrilled and excited to be associated with a Premier League football club with such tradition and values. We look forward to contributing to the future success of the football club, in providing the highest levels of customer service and support.