Nirvana started business over 20 years ago delivering the travel and accommodation infrastructure around the Great North Run, the World’s biggest half marathon. Today it is a strategic partner and major supporter of some of the world’s biggest sporting events and their athletes, officials, and dignitaries. However, at its heart it is still a family business passionate about sport and travel. Over the years the company has developed a well-defined process the “Nirvana Way” of providing its customers with a portfolio of services to support their event. This level of service has been acclaimed by sports men and women at all levels from world champions to the charity fun runner.
The team has a range of specialisms across travel planning, contracting, logistics, marketing, communications and IT, all focused on supporting our customers achieve their sporting ambition. This long-term association with major events across the world gives us the ideal skill set and knowledge to deliver the travel and accommodation strategy for large organisations, groups as well as individuals and guests travelling to or taking part in a sporting event or activity.
Worldwide Events
Packaged and bespoke travel, accommodation, and logistics services to the world’s greatest events.
Race Entry and Event Tickets
Sports Equipment Transportation & Storage
Safe transportation and storage for your equipment removes the stress from your travel experience.
Destination Management Service
We extensively research event locations to obtain local knowledge, expertise and resources in order to provide the best travel services possible.
Event Consultancy Service
However big your event, we provide a comprehensive management service which can be tailored to your requirements.
Day Trips and Excursions
Looking to enhance your event experience and explore your destination? We can provide you with a menu of options.
Athlete-Friendly Meals & Catering
We arrange athlete-friendly catering at event hotels to ensure that your preparations are as precise as possible.
Event, Transport & Logistic Experts
Our experience and knowledge can help make a real difference to your event aspirations.
Airport Meet and Greet with return Airport Transfers
Our airport transfer service is available to event participants & spectators and offers an efficient, comfortable journey.
Nirvana Europe Ground Support
We provide experienced event staff throughout your stay to assist with any questions or queries you may have.
Originally the company began life solely as the official Great North Run travel & accommodation partner. However, over the subsequent years we have firmly established ourselves in the world of event travel, accommodation and logistics as a niche event travel company. Providing specialist travel and accommodation packages to sporting and leisure events worldwide, the personal approach by a team of sports-minded enthusiasts ensures each and every event package is geared towards the needs of both event participants and spectators.
As part of our ongoing collaboration with British Triathlon, we provide travel solutions which enable athletes and spectators to concentrate on their event preparation. Such services include ATOL-protected flight bookings, airport transfers, accommodation, bike transportation, event transfers and experienced ground support. We very much see ourselves as an extension to the GB teams and thrive on assisting with all facets of event travel.
To try and combat the rising accommodation rates in the North East during the Great North Run, we chartered the DFDS ferry to act as a floating hotel. Over 1,600 runners and spectators were accommodated over the event weekend, and were given access to Runners World running clinics and motivational talk-ins.
Through our Official IRONMAN status, we provide a range of athlete-friendly travel & accommodation solutions to thousands of participants and spectators from around the world, making those crucial arrangements to take the stress away from their IRONMAN trip. Our aim is, and always has been, to allow complete focus on training in the lead-up to the event and, once they have arrived, full enjoyment of their event experience.
Following our extensive involvement with the Great Run mass participants, and the expertise we had gained since 1999; we were proud to be asked to manage the Great Run/Swim Series Elite athletes' travel requirements (including the likes of Mo Farah, Jo Pavey, Kerry-Anne Payne, David Weir and Jessica Ennis-Hill).
For the inaugural Great Manchester City Games, we were trusted with the travel & accommodation requirements for Usain Bolt and his management team.
We embarked on delivering cost-effective ski packages to local school children, which culminated in sending large groups from Whitley Bay High School to Meribel, and Cramlington Learning Village to Tignes. The feedback we received was overwhelming, which was echoed by the teachers (who even had time for some apres ski!).
Our reputation and competence as a provider of travel and accommodation services was identified by the European Triathlon Union as an important component in providing a permanent and continuing layer of professionalism to the accommodation and travel arrangements for ETU Championship events.
Responsible for the inbound travel and accommodation arrangements for approximately 4,000 athletes and spectators from around the world, our operation covered five airports, three train stations and multiple accommodation sites in and around London. As well as travel and accommodation services, we also provided conference facilities and logistical services for the organisers of the event on a large scale.
As a North East-based company, we were extremely proud to see the millionth finisher cross the Great North Run finish line. As part of the celebrations, we marked the occasion by offering visitors the chance to join in the festivities with a range of exclusive travel packages, which included VIP access to many of the special events that took place over the weekend, as well as a taste of some of the region's best-loved attractions.
In 2015, the market leaders in European triathlon travel & logistics and the leading specialists in European overland bike transportation came together to provide the very best overland bike transportation service around! Working in collaboration, Ship My Tri Bike by Nirvana Europe transports your bike - fully assembled - from anywhere in the UK and Ireland, removing the stress and hassle of disassembling and reassembling your bike before and after an event.
Tasked with providing a consistent standard of cost-effective travel, accommodation and logistical management services for Colleges around the UK, as well as event organisation staff/members, we were immensely proud to be part of the AoC Sport National Championships in our home city of Newcastle upon Tyne.
Through our Official XTERRA status, our primary aim is to enhance the experience of all XTERRA competitors and spectators by combining our vast triathlon-related travel knowledge with the personal approach that matters.
Responsible for the supply of flights and transfers for supporters travelling to Champions League fixtures abroad, we are proud to be the Official Celtic FC Travel Partner.
After working successfully with Celtic FC during the 2017/18 European campaign, we will be supplying Celtic supporters with Official Travel Packages for the club’s European away matches, in conjunction with Celtic FC Travel.
2019 sees Nirvana celebrate 20 years in the event travel industry and we are proud to have contributed to our customers event journey's and aspirations over the years. From our humble beginnings of providing Great North Run "park and ride" services back in 1999, to now being world leaders in multi-sport travel, we are as focused as ever to evolve our travel, accommodation and logistical services.
For the 2020 Paralympic Games, Nirvana offers a full range of services - from event ticketing across all venues, hotel accommodation, ATOL protected flights from all major UK airports and itinerary planning amongst other logistical support.
The team at Nirvana is extremely proud to have been appointed Official Travel Partner of West Ham Utd. The collaboration will see us manage all aspects of the clubs travel, accommodation & logistical requirements for the first team & academy players, management teams & support staff. As football fans ourselves, we are thrilled and excited to be associated with a Premier League football club with such tradition and values. We look forward to contributing to the future success of the football club, in providing the highest levels of customer service and support.
"I just wanted to say a massive thank you for all your hard work this week with our team. You provide incredible customer service and it was an absolute pleasure to sit next to you all week. The athletes are raving about Nirvana and we cant wait to work with you for many more years. Thank you so much for going the extra mile, you have done a fantastic job. I am looking forward to seeing you at our next race".
Alexandra Fehon, Triathlon Australia National Age-Group Manager